CASE STUDY - GPM - True Value


Given a hodge-podge of weakly branded, mismatched specialty paints, JMA was charged with not only bringing all the products under one brand umbrella and developing a design that appealed
to both DIY and contractors alike BUT, also analyzing the current line offering as well as the competition. Finally producing a  streamlined  product offering and providing a specialty paint program that would satisfy all markets and endure the test of time.

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Jordan Miller & Associates

Strategic Marketing Communications

3335 N. Ridge

Arlington Heights, IL 60004

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