CASE STUDY - GPM - True Value
challenge-before
Given a hodge-podge of weakly branded, mismatched specialty paints, JMA was charged with not only bringing all the products under one brand umbrella and developing a design that appealed
to both DIY and contractors alike BUT, also analyzing the current line offering as well as the competition. Finally producing a streamlined product offering and providing a specialty paint program that would satisfy all markets and endure the test of time.